Online media is media which is accessible on the internet for anyone to use/look at
Internet - An interconnected series of computers
The internet is a hypermodal media platform
Zoella is an influencer
a Vlog is a contraction of a video blog, and a blog is an online diary. Vlogging is the activity or practice of posting short videos to or maintaining a Vlog - google ads
Reasons why people watch vlogs:
- For informational purposes
- Escape from reality (normal everyday life)
- Targets specific and niche audiences
- Inspirational and relatable
- Clickbait titles
- They already have a following so they must be good
- Youtube videos are like a service
- Unscripted narrative
- Audience interaction
- Direct mode of address
Zoella is based in the UK, started broadcasting her beauty and fashion videos in 2009. Has 11.5 million subscribers on youtube; has 5 million subscribers on her other account in which she uses as a main account now
The video resembles an advertisement; commodity fetishism, taking one value of a product and valuing it over everything else. Low production values and has been self-shot; allows zoella to appear relatable. Constant use of close shots symbolises the audience's proximity to Zoella. We're positioned as the audience as a young working class woman. Mise-en-scene of the setting adds a homely atmosphere, clean and bright with tasteful plants - all to make her relatable to the audience.
"its just started raining... what is this?" Start of the video gives a casual and relatable tone. Lacks professionalism. However it adds an element of authenticity - a hyperreality of what shopping is actually like
Internet - An interconnected series of computers
The internet is a hypermodal media platform
Zoella is an influencer
a Vlog is a contraction of a video blog, and a blog is an online diary. Vlogging is the activity or practice of posting short videos to or maintaining a Vlog - google ads
Reasons why people watch vlogs:
- For informational purposes
- Escape from reality (normal everyday life)
- Targets specific and niche audiences
- Inspirational and relatable
- Clickbait titles
- They already have a following so they must be good
- Youtube videos are like a service
- Unscripted narrative
- Audience interaction
- Direct mode of address
Zoella is based in the UK, started broadcasting her beauty and fashion videos in 2009. Has 11.5 million subscribers on youtube; has 5 million subscribers on her other account in which she uses as a main account now
The video resembles an advertisement; commodity fetishism, taking one value of a product and valuing it over everything else. Low production values and has been self-shot; allows zoella to appear relatable. Constant use of close shots symbolises the audience's proximity to Zoella. We're positioned as the audience as a young working class woman. Mise-en-scene of the setting adds a homely atmosphere, clean and bright with tasteful plants - all to make her relatable to the audience.
"its just started raining... what is this?" Start of the video gives a casual and relatable tone. Lacks professionalism. However it adds an element of authenticity - a hyperreality of what shopping is actually like
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