Genre hybridity and intertextuality Part 1

Genre - (a type) of media product governed by implicit rules that are shared by the makers of the                        product and the audience for it.

Videogame genres :

- Sports
- First person shooters
- Third person shooters
- Battle Royale
- Singing
- Dancing
- RTS (real time strategy)
- Kids
- Creative
- Building
- Multiplayer
- Mini games
- Virtual reality
- Walkthrough
- Celebrity based games
- Quizes
- Party games
- Cart games
- RPG
- Racing games
- Sandbox

atypical - opposite of normality

If something goes against something, it may be going against conventions and normality so it would be unconventional; subversive; atypical; challenging.

A sub-genre is a genre within a genre

Iconography - The familiar signs of a genre; we know it's a cowboy film because of the wild west,                              street showdowns, bars, cowboy hats.

Image result for kiss of the vampire poster

This poster for the film 'kiss of the vampire' shows clears signs of being a stereotypical horror film through the mise-en-scene in the use of blood dripping off of the letter 'V' in the title. Also the mise-en-scene uses the typical stereotype of having vulnerable female characters. The low-key lighting connotes the unknown and fear. The iconography of the bats also connotes to fear. The facial expressions of the characters being held show fear which lets us know it's a horror film. Also, the graveyard and castle setting of the background adds to the horror genre and is used to attract a specific audience. you'd be able to tell the specific audience is heterosexual men or maybe even lesbians as a secondary audience because of the female characters not wearing much. The writing of the title looks as if it's made out of wood which reminds you of wooden stakes - which turns out to be a vampire's weakness. Connotative features; element of time; social meanings; character archetypes; generic conventions; audience appeal/pleasures.



paradigms; iconography; repertoire; paradigmatic features; conventions; generic conventions; conventional elements --> the building blocks of that genre

Star Trek, the next generation

- Having knowledge of star wars would help you to understand science-fiction
- The mise-en-scene of the costumes worn by characters are futuristic and militaristic
- The sound of the lasers firing shows it's a science fiction
- The future setting of the show; the narrative saying the 24th century
- The appearance of Aliens
- Teleportation; wouldn't fit into any other genre really
- Elements of a soap opera; knowing the backstories of all the many main characters

Genre fluidity - the way in which a genre changes over time

verisimilitude - like the truth; every text has it's own set of rules and situations. however there are                                 many things that can break verisimilitude, depending on genre

Key theory 3 - Steve Neale - theories around genre :

- Genre is used to help audiences to find something to watch, etc
- The two original genres in ancient Greece were comedy and tragedy
- He believes that genre is essentially instances of 'repetition and difference'. he suggested that texts      need to conform to some generic paradigms to be identified within a certain genre - but must also        subvert these conventions in order to not appear identical. 

Utopia

- Horror 
- Thriller
- Comedy
- Action
- Mystery
- Crime
- Indie film


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