Multiple genres in a series/film is appeals to different types of audience which means it would make more money - Genre Hybridity
We know so much about these films and series we watch because of the media language and how a certain costume looks or how a setting reflects on the characters;
Text - Media product
intertextuality - Where one text makes reference to another text; how we know a character shouldn't go into a dark room in a horror film because we've watched horror films before in which we can remember it happening before; same with rap music, we're used to the fact someone is saying words quickly over a drum beat.
Why does the Simpsons use intertextuality ?
- Because it's funny
- It's satisfying to realise a reference
- Polysemic readings; multiple meanings
- Adult humour; immature mode of address
- Double modes of address; different audiences will see different things through a scene; kids and adults for example
- Parodies
Narrative is more important than the plot or story; narrative is the way in which a story is told, the costumes, the mise-en-scene, the ideology and the editing.
Key theory 2 - Tzvetan Todorov - Narratology; the study of narrative
Equilibrium is a state of balance
establishment of equilibrium - every text begins with the establishment of something which sets up the remaining text
disequilibrium - a problem which breaks the balance
the liminal period - a state of dreaming
Todorov stated that nothing will go back 100% to how they were before; partial restoration of the equilibrium instead. He said that at the beginning of the text the producer will establish the overall theme of the text. The theory is easy to apply to most things however it isn't always easy to find the disruption
Family Guy : applying the theory - episode where Peter wins the lottery
- Begins with applying a comedic theme at the start with Peter's stupidity.
- Peter then continues to spend all his life savings on 600,000 lottery tickets, making his family angry with what he's done.
- To keep the audiences happy something needs to go wrong as well as having a happy ending so the equilibrium is needed; the solution to the problem.
Kiss of the vampire trailer: https://youtu.be/yH1EOGR3DlI
Kiss of the Vampire was intended to be the second sequel to 1958’s Dracula, although the film’s script actually makes no reference to Stoker’s character. In addition to Dracula, Hammer had, by 1963, success with other ‘monster movie’ franchises such as The Mummy and Frankenstein. Historically, 1963 saw the early stages of ‘Beatlemania’ and the so-called ‘swinging sixties’, the assassination of JFK and the Soviet Union launching the first woman into space.
- Has the sub-genre of vampires
- The Autumn setting of the film links to halloween and the dying connotations of the leaves
- The character archetypes of the two innocent are welcoming for the audience as you can relate to them on a personal level
- The swinging sixties can be linked to the poster by the through the dramatic use of clothing and how; how the woman's appearance is more open and as women were more promiscuous.
We know so much about these films and series we watch because of the media language and how a certain costume looks or how a setting reflects on the characters;
Text - Media product
intertextuality - Where one text makes reference to another text; how we know a character shouldn't go into a dark room in a horror film because we've watched horror films before in which we can remember it happening before; same with rap music, we're used to the fact someone is saying words quickly over a drum beat.
Why does the Simpsons use intertextuality ?
- Because it's funny
- It's satisfying to realise a reference
- Polysemic readings; multiple meanings
- Adult humour; immature mode of address
- Double modes of address; different audiences will see different things through a scene; kids and adults for example
- Parodies
Narrative is more important than the plot or story; narrative is the way in which a story is told, the costumes, the mise-en-scene, the ideology and the editing.
Key theory 2 - Tzvetan Todorov - Narratology; the study of narrative
Equilibrium is a state of balance
establishment of equilibrium - every text begins with the establishment of something which sets up the remaining text
disequilibrium - a problem which breaks the balance
the liminal period - a state of dreaming
Todorov stated that nothing will go back 100% to how they were before; partial restoration of the equilibrium instead. He said that at the beginning of the text the producer will establish the overall theme of the text. The theory is easy to apply to most things however it isn't always easy to find the disruption
Family Guy : applying the theory - episode where Peter wins the lottery
- Begins with applying a comedic theme at the start with Peter's stupidity.
- Peter then continues to spend all his life savings on 600,000 lottery tickets, making his family angry with what he's done.
- To keep the audiences happy something needs to go wrong as well as having a happy ending so the equilibrium is needed; the solution to the problem.
Kiss of the vampire trailer: https://youtu.be/yH1EOGR3DlI
Kiss of the Vampire was intended to be the second sequel to 1958’s Dracula, although the film’s script actually makes no reference to Stoker’s character. In addition to Dracula, Hammer had, by 1963, success with other ‘monster movie’ franchises such as The Mummy and Frankenstein. Historically, 1963 saw the early stages of ‘Beatlemania’ and the so-called ‘swinging sixties’, the assassination of JFK and the Soviet Union launching the first woman into space.
- Has the sub-genre of vampires
- The Autumn setting of the film links to halloween and the dying connotations of the leaves
- The character archetypes of the two innocent are welcoming for the audience as you can relate to them on a personal level
- The swinging sixties can be linked to the poster by the through the dramatic use of clothing and how; how the woman's appearance is more open and as women were more promiscuous.
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