Film is a specialised institution
Hollywood films are made on a production line; beginning with the writer, then being passed on to the screenplay, then to the editing and then to the producer who will be directing the film, the catering who will feed the actors and editing will take place again who would pass it on to the producer again; as if the film is all made in a factory.
Often films with the same genre have similar film posters; horror films will often have a close up of an eye, a teen sex comedy would have a shot between the legs shot from behind, there are many more. These are used because of the producer is aiming to get more money, it would be a financial risk to make a bizarre which doesn't make any sense. Steve Neil's theory of repetition of how if we recognise something like the film marketing strategies we will go for it because of how we already know what genre and what it will be about. However, after time you could say we're being manipulated into watching media through this strategy, and the joy of watching these films may eventually fade because of the repetition.
Key theory 12 - power and media industries - Curran and Seaton:
- The media is controlled by a small number of companies primarily driven by the power and profit.
- Media concentration limits variety, creativity and quality.
Often films with the same genre have similar film posters; horror films will often have a close up of an eye, a teen sex comedy would have a shot between the legs shot from behind, there are many more. These are used because of the producer is aiming to get more money, it would be a financial risk to make a bizarre which doesn't make any sense. Steve Neil's theory of repetition of how if we recognise something like the film marketing strategies we will go for it because of how we already know what genre and what it will be about. However, after time you could say we're being manipulated into watching media through this strategy, and the joy of watching these films may eventually fade because of the repetition.
Key theory 12 - power and media industries - Curran and Seaton:
- The media is controlled by a small number of companies primarily driven by the power and profit.
- Media concentration limits variety, creativity and quality.
- More socially diverse patterns of ownership can create more varies and adventurous media productions.
- Massively unfair to independent companies; considering a low budget film will often cost a million at least.
Straight outta Compton context:
- Was produced by Legendary pictures who entered into a partnership with Universal Pictures (the film's distributor) in 2014.
- Universal is owned by NBC Universal, a Comcast company.
- it's essential to note that the film was produced by a major, vertically integrated film studio that is part of a media conglomerate is significant in terms of funding and reaching a global audience
Synergy - When the interaction of two or more forces working together in order to create a greater effect than the sum of their individual efforts.
Marketting strategies:
- Billboards
- McDonald's toys
- Bus adverts
- Tie ins
- Merchandising
- Social media: film twitter pages
- Streaming sites
- Trailers
- Celebrity endorsements
- Websites
- Viral marketing; good promotion
- Press marketing; pre-release images of characters, etc
- PR stunts; globally popular events; James bond and the Queen entering the stadium for the London Olympics
- Fan created marketing; websites, forums, fan fiction, merchandise, posters
On average $39 million is spent on a Hollywood production marketing campaign, if it doesn't recoup its budget then the campaign is unsuccessful.
Controversial things about ''Fuck the police':
- Faces the problems that black people may have faced
- Uses offensive language; the N word
- Reappropriation, using offensive things against them
- Anti-authoritarian
- Racial prejudice within the police force, banned by lots in America; institutional racism
- Very strong language
- Gangster rap
Straight Outta Compton trailer:
https://youtu.be/-F5WcFPDzko
- The trailer is a good marketing technique as it gives people a new view to the story of NWA, and n what the realistic of what their life was like; institutional racism, being arrested for their appearance.
- The extreme ideology from the producer who wanted to show the truth and not aim for purely profit.
- The trailer creates a sympathetic atmosphere for the members of NWA, and their unfair treatment, their arrest by the LAPD.
- Relatable characters, going through difficult circumstances.
- A relatable narrative, a zero to hero narrative.
- Varied cast of characters, Ice cube, Dr Dre, etc...
- The film actually has a clear narrative, about unity and friendship which doesn't come across in their music.
- Has comedic elements, the guns in the bag
- Taps into current events; police brutality, protest movements
Film logo - explicit design reference to music (parental advisory/social conventions)
How was Straight Outta Compton marketed?
- Massively unfair to independent companies; considering a low budget film will often cost a million at least.
Straight outta Compton context:
- Was produced by Legendary pictures who entered into a partnership with Universal Pictures (the film's distributor) in 2014.
- Universal is owned by NBC Universal, a Comcast company.
- it's essential to note that the film was produced by a major, vertically integrated film studio that is part of a media conglomerate is significant in terms of funding and reaching a global audience
Synergy - When the interaction of two or more forces working together in order to create a greater effect than the sum of their individual efforts.
Marketting strategies:
- Billboards
- McDonald's toys
- Bus adverts
- Tie ins
- Merchandising
- Social media: film twitter pages
- Streaming sites
- Trailers
- Celebrity endorsements
- Websites
- Viral marketing; good promotion
- Press marketing; pre-release images of characters, etc
- PR stunts; globally popular events; James bond and the Queen entering the stadium for the London Olympics
- Fan created marketing; websites, forums, fan fiction, merchandise, posters
On average $39 million is spent on a Hollywood production marketing campaign, if it doesn't recoup its budget then the campaign is unsuccessful.
Controversial things about ''Fuck the police':
- Faces the problems that black people may have faced
- Uses offensive language; the N word
- Reappropriation, using offensive things against them
- Anti-authoritarian
- Racial prejudice within the police force, banned by lots in America; institutional racism
- Very strong language
- Gangster rap
Straight Outta Compton trailer:
https://youtu.be/-F5WcFPDzko
- The trailer is a good marketing technique as it gives people a new view to the story of NWA, and n what the realistic of what their life was like; institutional racism, being arrested for their appearance.
- The extreme ideology from the producer who wanted to show the truth and not aim for purely profit.
- The trailer creates a sympathetic atmosphere for the members of NWA, and their unfair treatment, their arrest by the LAPD.
- Relatable characters, going through difficult circumstances.
- A relatable narrative, a zero to hero narrative.
- Varied cast of characters, Ice cube, Dr Dre, etc...
- The film actually has a clear narrative, about unity and friendship which doesn't come across in their music.
- Has comedic elements, the guns in the bag
- Taps into current events; police brutality, protest movements
Film logo - explicit design reference to music (parental advisory/social conventions)
How was Straight Outta Compton marketed?
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