Hegemony - the rules of parents, the law, etc. Rules we follow not because they're legal requirements but because they're the norm in society. The rules and restrictions we follow through consent.
Examples of hegemonic codes:
- Parental
- Patriarchal
- Age
- hegemonic standards of beauty
George Gerbner - Cultivation theory
Key theory 8 - feminist theory - Lisbet Van Zoonen:
• Gender is constructed through codes and conventions of media products, and the idea of what is male and what is female changes over time
• Women’s bodies are used in media products as a spectacle for heterosexual male audiences, which reinforces patriarchal hegemony
Sexualisation - making something sexual through qualities or thoughts. Inferring something using symbolic codes
Objectification - objectifying someone, meaning you think of them as not a person, but an object instead without emotion.
Examples of hegemonic codes:
- Parental
- Patriarchal
- Age
- hegemonic standards of beauty
George Gerbner - Cultivation theory
Key theory 8 - feminist theory - Lisbet Van Zoonen:
• Gender is constructed through codes and conventions of media products, and the idea of what is male and what is female changes over time
• Women’s bodies are used in media products as a spectacle for heterosexual male audiences, which reinforces patriarchal hegemony
Sexualisation - making something sexual through qualities or thoughts. Inferring something using symbolic codes
Objectification - objectifying someone, meaning you think of them as not a person, but an object instead without emotion.
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