Constructing Representations :
right wing politics tend to be more traditional whereas left wing politics tend to be more progressive.
One advantage of a newspaper having a particular political ideology is that it gives them a target audience. Newspapers might want to manipulate the ideology of it's target audience because...
Tabloid vs Broadsheet :
- Tabloids are typically cheaper
- Broadsheets are more formal lexis
- Broadsheets are more complex and political
- Tabloids often exaggerate the reality of the newstories
- Tabloids use slang and colloquial language
- Broadsheets use statistics and rhetorical questions
- Broadsheets tend to have lots more text than tabloids
- Broadsheets don't include puns or jokes in the headlines, for a more serious audience, higher classes, through the sophisticated style
- Images on Broadsheets take up less space on the front cover and yet they use more images in total, more focus on text
- The large typeface and big images on the tabloids clearly show its a tabloid
- Not much text is on the front cover of a tabloid
- Tabloids use examples of human interest stories, stories that won't affect the audience but they're exciting to read; a sensationalist
Polysemy - A media product having multiple meanings
Newspapers try to avoid polysemy as much as possible and instead try to aim to multiple audiences.
Anchorage - the fixing of a meaning in a media product, often through the use of captions.
Newspapers also have an agenda, meaning they have a reason to do something
The Sun's front cover is biased towards the conservative party from the fact it literally tells the reader to vote tory, it also includes an incredibly informal style with having photoshopped a picture of Jeremy Corbyn in a bin with the following pun: 'Dont chuck Britain in the COR-BIN' which is so childish; the mise-en-scene with the flies around his head implying he smells, A typical tabloid that isn't aimed at anyone sophisticated. The list of bullet points on the left aim to manipulate the audience through the connotations of words used: extremist, terrorism, nuclear, enemy. The bin is a symbolic code for how scruffy he is, which would apparently make him a poor prime minister. The rundown setting of the background is a proairetic code, implying that the country will end up a mess if he ends up in charge. There are several direct modes of address; and the use of colloquial language shows the lack of respect. It's an example of character assassination, only showing a negative viewpoint of Corbyn.
Whereas on the other hand the Morning star is the opposite politically, with it telling the reader to vote for labour. It continues to list all the problems with the country at the moment and makes the audience feel as if they can independently make a difference to how we live. Issues that are included are: the NHS, Railways, crippling tuition fees, housing for everyone. Both of these newspapers are biased towards either labour or conservative, they do this using anchorage and other media techniques. The image of Corbyn shows positivity with him putting his thumb up, The use of positive lexis. The headline uses a bold typeface and font, with a direct mode of address.
Can representations construct reality?
Representation is used to show something again. Representations are constructions of reality created by the producer's ideology to reinforce their views.
The sun tends to omit political stories.
right wing politics tend to be more traditional whereas left wing politics tend to be more progressive.
One advantage of a newspaper having a particular political ideology is that it gives them a target audience. Newspapers might want to manipulate the ideology of it's target audience because...
Tabloid vs Broadsheet :
- Tabloids are typically cheaper
- Broadsheets are more formal lexis
- Broadsheets are more complex and political
- Tabloids often exaggerate the reality of the newstories
- Tabloids use slang and colloquial language
- Broadsheets use statistics and rhetorical questions
- Broadsheets tend to have lots more text than tabloids
- Broadsheets don't include puns or jokes in the headlines, for a more serious audience, higher classes, through the sophisticated style
- Images on Broadsheets take up less space on the front cover and yet they use more images in total, more focus on text
- The large typeface and big images on the tabloids clearly show its a tabloid
- Not much text is on the front cover of a tabloid
- Tabloids use examples of human interest stories, stories that won't affect the audience but they're exciting to read; a sensationalist
Polysemy - A media product having multiple meanings
Newspapers try to avoid polysemy as much as possible and instead try to aim to multiple audiences.
Anchorage - the fixing of a meaning in a media product, often through the use of captions.
Newspapers also have an agenda, meaning they have a reason to do something
The Sun's front cover is biased towards the conservative party from the fact it literally tells the reader to vote tory, it also includes an incredibly informal style with having photoshopped a picture of Jeremy Corbyn in a bin with the following pun: 'Dont chuck Britain in the COR-BIN' which is so childish; the mise-en-scene with the flies around his head implying he smells, A typical tabloid that isn't aimed at anyone sophisticated. The list of bullet points on the left aim to manipulate the audience through the connotations of words used: extremist, terrorism, nuclear, enemy. The bin is a symbolic code for how scruffy he is, which would apparently make him a poor prime minister. The rundown setting of the background is a proairetic code, implying that the country will end up a mess if he ends up in charge. There are several direct modes of address; and the use of colloquial language shows the lack of respect. It's an example of character assassination, only showing a negative viewpoint of Corbyn.
Whereas on the other hand the Morning star is the opposite politically, with it telling the reader to vote for labour. It continues to list all the problems with the country at the moment and makes the audience feel as if they can independently make a difference to how we live. Issues that are included are: the NHS, Railways, crippling tuition fees, housing for everyone. Both of these newspapers are biased towards either labour or conservative, they do this using anchorage and other media techniques. The image of Corbyn shows positivity with him putting his thumb up, The use of positive lexis. The headline uses a bold typeface and font, with a direct mode of address.
Can representations construct reality?
Representation is used to show something again. Representations are constructions of reality created by the producer's ideology to reinforce their views.
The sun tends to omit political stories.
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