Newspapers and Magazines

Newspapers and magazines :

- newspapers focus on a variety of suspects
- magazines only focus on one suspect
- large bold font
- pun in the headline
- newspaper has more emphasis on words rather than pictures
- newspapers are printed on cheaper, lower quality paper
- writing in newspapers are structured with many boxes of news stories
- newspapers come out daily whereas high end magazines come out a lot less frequently

The newspaper industry is a specialised industry.

Newspaper terminology

Masthead/title piece the newspaper’s title displayed on the front page.

Skyline this is an information panel on the front page that tells
the reader about other stories in the paper to tempt
them inside.

Edition the Guardian normally prints five editions (versions
with some changes and additional late stories) every
night. A system of stars indicates which edition it is.

Headline a phrase that summarises the main point of the article. Headlines are in large print and different style in order
to catch the attention of the reader.

Standfirst block of text that introduces the story, normally in a
style different to the body text and headline.

Byline the line above the story, which gives the author’s name
and sometimes their job and location (known as the
dateline).

Body text written material, known as copy, that makes up the
main body of an article rather than headlines,
standfirst and captions.

Photograph/graphic helps make the page look more interesting, it can add
understanding of a story and/or entice someone to
read the article.

Caption a brief description of a photograph or graphic.

Sidebar this is a panel or box on a page containing graphics or
other information about an article. It is eye-catching
and breaks the story up into different elements.

Package a group of connected stories across one or many
pages.

Crosshead bolded/large text that breaks up a long story.

Pull quote a quote from the story that is enlarged and appears
within the text.

Standalone Picture story that can exist on its own or on a front
page leading to a story inside.

Imprint legal information and address of the paper, usually on
page two of the Guardian. In a magazine this tends to
be a larger section where key members of staff are
credited.

Centre spread in the Guardian we have a full colour photograph
running across centre two pages.

Folio top label for the whole page. Can relate to the area
covered in the paper ie National or a big news topic ie
Social media, Libya.

Page furniture everything on the page except pictures or text of
stories.

SEO Search engine optimisation. Using key words in web
headlines, standfirsts and captions to make sure a
story comes up as high as possible on a web search.
A key word needs to be used as near the beginning as
possible.

Slugword word(s) used at the end of the web address (URL) of
the article to make it easy to find and search.

Embedding putting video, audio and pictures into the text of a web
story.

Levi Strauss - Key Theory 4 - Binary oppositions

We understand something because it isn't the opposite; we know it's day because it's not night.

Roland Barthes - Key Theory 1 - Semiotics

Hermeneutic code - when something creates suspense or mystery



















A powerful binary opposition is formed through the solid black background from the Jeremy Clarkson article in comparison the 'Bye bye, Bob' story which is filled with pictures and low-key lighting. This is used to show the controversy from Jeremy Clarkson, making sure the audience knows the tone of the article whereas the other article is more sympathetic.

This specific aspect of mise-en-scene functions as a hermenutic code through the 'Clarkson's n-word shame' makes the audience question why he's said this and if it's really the word you're thinking of.

The conflict created through this binary opposition positions the audience to feel engaged within the story as Clarkson's reputation has been similar to what it is now, so the audience aren't really surprised but yet they still want to read on.

The proairetic code formed by the typeface suggests that there are many stories for the reader to read, keeping them entertained, and that there will always be something for the audience to enjoy.


Image result for newspaper front cover david cameron

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