Straight outta Compton marketing:
- Billboarding
- Skywriting in Compton, gets people talking, example of word of mouth; viral marketing
- Green band/red band trailers; viral marketing
- In a Beats by Dre advert; product endorsement
- Different trailers; either aimed at white or black people
- Straight outta Compton film logo looks very similar to parental advisory sign
Synergy - Where two media industries work together for a larger impact; Straight outta Compton combines the music and film industries.
Straight outta Compton has a pre-existing backstory
Pre-existing audience - The audience is already there before you've released the product, brings in more money; sense of nostalgia.
They made the film about the N.W.A in 2015 because of how big they had become over the years and the new generation might not know the struggles of being a black person in America in the past. The police brutality, etc. The film already had a pre-existing fan base even before the film was released. The new generation may have only just discovered them through digital technology which would lead to a new audience. The film makes explicit references to historical events; the LA race riots, focusing on the theme of black mistreatment. Prior to the film's release Straight outta Compton went to number 2 in the American charts.
Film industry Quiz:
* 1. 1890
* 2. Specialised
* 3. conclusion at the end
X 4. When you can tell something is going to happen because it's predictable, like in a horror film
* 5. A big company who owns other media companies to remove the competition
* 6. A company who buys other companies in other industries
* 7. A company who buys other companies in the same industry, removing competition
* 8. Where two media industries work together for a larger impact
* 9. Hesmondalgh
* 10. 1912
9/10
Regulations - the rules and restrictions that every media product must follow
Every theatrical film/ physical film in the UK must be rated by the BBFC to classify the film under an age rating, they will watch the entirety of the film and look at their regulations of what makes a film a certain age rating.
- Billboarding
- Skywriting in Compton, gets people talking, example of word of mouth; viral marketing
- Green band/red band trailers; viral marketing
- In a Beats by Dre advert; product endorsement
- Different trailers; either aimed at white or black people
- Straight outta Compton film logo looks very similar to parental advisory sign
Synergy - Where two media industries work together for a larger impact; Straight outta Compton combines the music and film industries.
Straight outta Compton has a pre-existing backstory
Pre-existing audience - The audience is already there before you've released the product, brings in more money; sense of nostalgia.
They made the film about the N.W.A in 2015 because of how big they had become over the years and the new generation might not know the struggles of being a black person in America in the past. The police brutality, etc. The film already had a pre-existing fan base even before the film was released. The new generation may have only just discovered them through digital technology which would lead to a new audience. The film makes explicit references to historical events; the LA race riots, focusing on the theme of black mistreatment. Prior to the film's release Straight outta Compton went to number 2 in the American charts.
Film industry Quiz:
* 1. 1890
* 2. Specialised
* 3. conclusion at the end
X 4. When you can tell something is going to happen because it's predictable, like in a horror film
* 5. A big company who owns other media companies to remove the competition
* 6. A company who buys other companies in other industries
* 7. A company who buys other companies in the same industry, removing competition
* 8. Where two media industries work together for a larger impact
* 9. Hesmondalgh
* 10. 1912
9/10
Regulations - the rules and restrictions that every media product must follow
Every theatrical film/ physical film in the UK must be rated by the BBFC to classify the film under an age rating, they will watch the entirety of the film and look at their regulations of what makes a film a certain age rating.
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