In what ways can media products incorporate viewpoints and ideologies?
Explore how audiences can respond to and interpret the ideological perspectives of media products.
Point, media language, argument, theoretical perspective - paragraph structure
You will be judged on the strength of your argument, how you use media language in reinforcing your point.
- Make reference to your case study!!
'an advantage of the newspaper manipulating the ideology of the audience is...'
'A further way in which newspapers can incorporate ideological perspectives through their choice of language...'
When we are reading a newspaper, we're not reading reality, we're reading a representation of reality constructed by the producer, etc.
Todorov's theory of narrative equilibrium, every story has a start, middle and end.
Newspapers use how graphic and violent new stories are in order to attract an audience. if a story lacks information, the newspaper will see it as less important.
'if it bleeds, it leads'
Emotionally manipulative headline - uses colloquial language to make the story feel personal; the audience then sympathises. Asks the audience to create a bond with the story, to emotionally invest with it.
The Daily mirror's article is a full page article whereas The Times only takes up a quarter of a page, with an advert for monclers next to it. The daily mirror sees the story as more important through how they use more images and don't include unnecessary information like their ethnicities. We as readers are trying to construct what has happened. This is an example of narrativization, making a news story into a story in which the audience will be interested in.
Ethnocentrism - evaluating a culture based on the preconceptions created from the standards and customs of one's culture.
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