Magazines primarily generate revenue from sales of copies, two thirds from the cover price and the remaining third comes from advertising. It's essential that the adverts used within the magazine have similar target audiences, like not seeing a rolex watch advert during the Jeremy Kyle show, instead you would see things that have a lower class target audience; a more efficient method of advertising.
This breeze soap advert comes across as quite uncomfortable because of the relatively commanding tone of it - "You want a soap that can promise you absolute freshness. Because you're a woman" which connotes women are fragile and elegant. The image itself is of a naked women which looks as if it should be in a girly mag, full of other naked women; with a target audience of heterosexual males. Again this could link to the aspirational figure of her, with many women probably idolising her. Also you could also see some sexualisation through the use of a naked women with a face full of makeup with her hair also looking nice even though she's having a bath, very unrealistic however it'll attract audiences so it would be seen as effective. The mise-en-scene of the soap all over her body would further reinforce the idea of sexualisation and objectification yet still keeping it linked to an advert with the use of the soap, which is what the advert is actually trying to sell. It assumes women are concerned about feeling and smelling fresh, which creates a binary opposition by implying that men can't use it as if it'll harm them. 'Because you are a woman' which is a direct mode of address, which is a huge assumption that 100% of the audience are women; also assumes men won't be concerned about things like soap.
This breeze soap advert comes across as quite uncomfortable because of the relatively commanding tone of it - "You want a soap that can promise you absolute freshness. Because you're a woman" which connotes women are fragile and elegant. The image itself is of a naked women which looks as if it should be in a girly mag, full of other naked women; with a target audience of heterosexual males. Again this could link to the aspirational figure of her, with many women probably idolising her. Also you could also see some sexualisation through the use of a naked women with a face full of makeup with her hair also looking nice even though she's having a bath, very unrealistic however it'll attract audiences so it would be seen as effective. The mise-en-scene of the soap all over her body would further reinforce the idea of sexualisation and objectification yet still keeping it linked to an advert with the use of the soap, which is what the advert is actually trying to sell. It assumes women are concerned about feeling and smelling fresh, which creates a binary opposition by implying that men can't use it as if it'll harm them. 'Because you are a woman' which is a direct mode of address, which is a huge assumption that 100% of the audience are women; also assumes men won't be concerned about things like soap.
The Max Factor advert, which is advertising 'Creme puff' which is a foundation mixed with a powder to 'give a velvety even finish'. The price of it is 6 Shillings which comes across as reasonable, however it comes across as quite a luxurious product from the connotations of the upper class because of the formal clothing. The layout of the advert shows 4 pictures used for the advert are used in chronological order, showing her presumed husband walking over from maybe a business meeting with the connotations of the mise-en-scene of him wearing a suit. The pictures show her 'husband' seeing the woman as he walks over and looks cheerful and loving as he sees her using the 'creme puff' which could give the audience the idea that wearing this makeup will make you desirable, which would be appealing to the heterosexual female target audience. It also reinforces patriarchal hegemony with that women wear makeup in order to look good for men. Her haircut is relatively stylish in the 1960's time scale with looks fairly conservative, which also makes the assumption that the audience are also conservative too. The advert is in black and white which connotes cheapness as well as being an intertextual link to classical romantic films; there are the two character types: the unsuspecting attractive woman and then the well dressed guy. It suggests that wearing Max Factor makeup will make you feel like you're in a film. The brand is an affordable drug-store brand which makes it accessible by the working class audience. The background there are only men which demonstrates the outgoing nature of men, reinforcing the hegemonic code that women belong at home, the background looks as if it may be an office which could be used to relate her to a working woman as she's at the office, subverting stereotypes about women. The tagline 'beauty in a moments notice' which implies it's easy to use which could further infer that it's women-proof, that women are stupid. The fact that her makeup isn't too out-there or obvious suggests that makeup is essential in order to look attractive. 'Now you can be sure of your beauty always' uses a direct mode of address tries to make the audience self conscious, making them feel as if they weren't attractive before they used Max Factor makeup; Assuming that they want to be physically appealing to men, which is also reinforcing the gender hegemonic code that only women wear makeup. The comic-book style of successive images shows the man's approach to come up to the woman which may feel uncomfortable in today's society, everything has changed, it feels creepy to look at. The Intradiegetic gaze, the world of the narrative, showing the focal points of the image, being the woman. The expectations of the men is that he's not allowed to wear makeup, the gender stereotypes of men being they're the strong ones in the relationship, with them having the authority. It creates very high expectations and standards of men, that they always need to dress smartly and go to work everyday instead of wanting to stay at home while their wives make work if they have a really good job.
Stereotypes:
- Can help us remain cautious, like a stereotype of an area of town being unsafe and dangerous so that we stay away from it which could possibly help keep people safe.
- They also make life easier and simpler.
- Having two genders without looking at characteristics of the two genders can make it so much simpler.
Stereotypes:
- Can help us remain cautious, like a stereotype of an area of town being unsafe and dangerous so that we stay away from it which could possibly help keep people safe.
- They also make life easier and simpler.
- Having two genders without looking at characteristics of the two genders can make it so much simpler.
- It's so easy for producers to make media products using stereotypes.
- Having a wider knowledge of stereotypes makes it easier to pick up about them.
- It helps people create their identity and can lead to communication between people within the same stereotype that you could be placed under.
Brand identity - How a business presents itself and how it wants to be perceived by its consumers
- Having a wider knowledge of stereotypes makes it easier to pick up about them.
- It helps people create their identity and can lead to communication between people within the same stereotype that you could be placed under.
Brand identity - How a business presents itself and how it wants to be perceived by its consumers
Comparison between Vogue and Woman front covers:
The Vogue cover gives a more beauty focused tone, with the makeup standing out more, the focus is more on the actual model than the lexis of the cover whereas Woman shows the audience what they're going to read if they buy the magazine whereas maybe the audience already knows what the contents of Vogue are going to be because of the representation of the magazine through how popular it is.
The Vogue cover gives a more beauty focused tone, with the makeup standing out more, the focus is more on the actual model than the lexis of the cover whereas Woman shows the audience what they're going to read if they buy the magazine whereas maybe the audience already knows what the contents of Vogue are going to be because of the representation of the magazine through how popular it is.
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