'To what extent are Woman and Adbusters examples of specialised and institutionalised media productions? Make reference to their distribution and circulation.'
Woman magazine is owned by a conglomerate called IPC which prints lots of magazines, it's peak circulation was 3 million. This allowed IPC to have a monopoly, because of how they bought out the competition. However, power in the industry like this completely annihilates the chance of smaller companies from getting anywhere in the industry. IPC now have a vast audience to manipulate with their ideology. Curan and Seaton argue that power is disproportionate.
IPC now exists as a subsidiary, owned by Times Inc. They tend to aim at a conservative audience, typically older. Magazines mostly aim at older, more conservative audiences as they're more likely to buy physical magazines and not see the news, etc on social media unlike the younger generation.
TI suggest that 51% of women in the UK, showing a significant market share, a huge audience. IPC aren't in the business of selling magazines, they're more into buying audiences. "Mass market" celebrates the audience and how their basic and simple, with having similar likes and interests. This is the most cynical way of making money, calling their audience simple; this may make the audience feel insulted.
- The media is controlled by a small amount of companies primarily driven by the profit and power
- Media concentration limits variety, creativity and quality
- More socially diverse patterns of ownership can create more varied and adventurous media productions
Woman magazine is owned by a conglomerate called IPC which prints lots of magazines, it's peak circulation was 3 million. This allowed IPC to have a monopoly, because of how they bought out the competition. However, power in the industry like this completely annihilates the chance of smaller companies from getting anywhere in the industry. IPC now have a vast audience to manipulate with their ideology. Curan and Seaton argue that power is disproportionate.
IPC now exists as a subsidiary, owned by Times Inc. They tend to aim at a conservative audience, typically older. Magazines mostly aim at older, more conservative audiences as they're more likely to buy physical magazines and not see the news, etc on social media unlike the younger generation.
TI suggest that 51% of women in the UK, showing a significant market share, a huge audience. IPC aren't in the business of selling magazines, they're more into buying audiences. "Mass market" celebrates the audience and how their basic and simple, with having similar likes and interests. This is the most cynical way of making money, calling their audience simple; this may make the audience feel insulted.
- The media is controlled by a small amount of companies primarily driven by the profit and power
- Media concentration limits variety, creativity and quality
- More socially diverse patterns of ownership can create more varied and adventurous media productions
Comments
Post a Comment