In what ways can audiences use Adbusters?

- Use it as a realism check, it raises awareness of the things in the world in which is screwing over the world and how the media is just a distraction of how bad the world really is. 

- Audiences can interpret the issues inside to be personal which might have a more powerful impact on the readers.

- The theory of usage and gratification and Stuart Hall's theory of reception. Different audiences receive media products in different way.

- The preferred reading of Adbusters is a wake-up call, to make them realise the world's issues; poverty, inequality.

- Adbusters offers the audience freedom from conventional magazines, it's subversive.

- Middle class audiences can identify themselves with it , it's pretty exclusive by how some audiences won't understand all of the contents inside of the magazine.

- Adbusters want audiences to actively read it, you're not meant to just read Adbusters and look at the pretty pictures, instead they want you to take action; one of the things the producer wants the audience to do on black friday is buy nothing - 'Buy nothing day' 

- We're learning about the world around us, Adbusters is a method of learning about things; digital convergence, the coming together of previously seperate industries through digital technologies.

- Adbusters gives the audience status, it's glossy and expensive. Middle class people might be impressed when someone drops Adbusters into a conversation

- It's a commodity, it's luxurious, glossy and something to buy; all making it hypercritical, going against everything they're trying to preach.

It's an extract from a book against the use of social media. The author may want this extract in a magazine simply for publicity, almost being an advert. It's designed to make us think about our use of social media. The connotations of this badly printed and setup page are imperfect, which is the preferred reading; the article suggests the audience are imperfect, that's what makes us human which links to the setup of the page. The oppositional reading of the article is just that it looks crap and was made by a child, that it looks bad purely by accident.

Curran and Seaton - Power and industry:

- Very few companies own the majority of the industry

- Negative effect because of how it lacks creativity

- Conglomerates throughout the industries making it hard for smaller businesses to break through

Sonia Livingstone and Peter Lunt - Regulation:

- Digital technology renders regulation uneffective which in comparison to the past where it was so much harder to play 18 games and watch adult rated films whereas nowadays you can just watch everything online.

Adbusters is owned by the Adbusters media foundation, Adbusters media foundation is a non-profit organisation so that they're making just enough money to make their magazines, this is because they do not include adverts within their magazines. Instead Adbusters wants to challenge pre-existing ideologies and get their point across; the anti-consumerist ideology. 

Propaganda is a media form of manipulating a group of people into doing something or following the producer's ideology. Curran and Seaton suggest Propaganda rarely actually works, instead they just reinforce ideologies already held by the audience; reinforcement is the way of making something stronger.

The only people that will actually read Adbusters are environmentalists, and the topics used in the magazines positions the audience to feel guilty and horrible about your life which in comparison to Woman magazine which makes you feel warm and bubbly.