Zuccheti taps are known to be luxury high end products, if you were to see someone who owns one of these, you would know they're from the higher class. Then in comparison the double page spread in which it includes a Zuccheti advert featuring a rose-gold tap which has been placed next to a page including text; the lexis states that some people have to wake up at 3:30 in the morning to collect water from faucets for a maximum of 3 hours a day daily. It emphasises the need for water around that area and the importance of it, showing the hospital administrators being anxious about water supplies: "Especially for the 12000 diabetics". The italian name of 'Zuccheti' even sounds luxurious, the fact people are paying over £300 for a tap in which you would wash your hands in, doing the same job and doing just as good of a job than a cheaper tap from your local DIY store; Good example of commodity fetishism, people buying for the name to improve their reputation and maybe feel like they can fit in. The double page spread anchors the audience to make them feel guilty for buying things like this and making us realise how lucky we are to have access to clean water all day everyday. Zuccheti don't need to put their logo on their products because they're well reputable. Only people from the lower classes don't know what Zuccheti taps look like. It's a clear binary opposition between the two adverts, one promoting a high end luxurious product for the rich and wealthy and then the other emphasising how some places don't have the access to clean water 24/7, with the idea that we take water for granted. The text at the bottom of the page anchors it to be not sexualised, unlike a lot of adverts which include someone in the bath or shower, like the Zuccheti advert which emphasises heavily sexualisation to sell the product. This shows they're trying to go against the stereotype of women, making it subversive and unconventional which is quite depressing usually. Most adverts use the girl's body to sell the product through physical appeal and attraction. The double page spread infers that the reason people don't have access to clean running water all the time is all down to those who buy these £1000 taps, however we can't say whether this is true or not. You could call it propaganda, trying to manipulate the audience to believe their ideology, that the reason poverty exists is because of the people that buy these high end products. If you buy this tap you're rich, if you spend £11 on this magazine, you're rich therefore the readers will have knowledge of these high end luxurious products.
Comments
Post a Comment