Music Videos

A music video is an advertisement for a song, promotional videos.

The two music videos we will be studying are:

- Riptide; Vance Joy
- Formation; Beyonce

Two main theories we will need are:

- Roland Barthes' theory of codes
- Levi Strauss' theory of binary oppositions

Laisse tomber les filles (1964):

- no dancing or sexualisation of the woman in the video which makes    it atypical

Vanity Angel (1989):

- Aims to be as American as possible even though it's Japanese

This is hardcore - Pulp:

- singer isn't conventionally attractive
- gagged and bound in the close up shots make it uncomfortable to      watch
- intertextual links to film-noir as well as  hardcore pornography
- Uses binary oppositions throughout the music video with the dark    lyrics in comparison to the video.

WindowLicker:

- Very strange music video
- Racial stereotypes used
- Extreme sexualisation to the point it may offend people but          appeal to others
- Hip Hop music video for an electric sounding song
- Uses all of these to gain interest from the audience in order to    be controversial
- the mise-en-scene is incredibly atypical