Beyoncé - Formation

You could argue that Formation is aggressive through the movement of Beyonce and the backup dancers; movements, dancing and placement of people in the video.

We're focusing on black, heterosexual south of American women in the video :

One way in which women are being represented in the video is that they are united and powerful through the gestures of Beyonce and her backup dancers; the mise-en-scene of the white dress and umbrella connotes she is a position of power, also demonstrates she is powerful and wealth. Another representation of women in the video is that Beyonce is portrayed as a poor, vulnerable and alone whereas we know she is the complete opposite in real life which means she's almost cosplaying a working class female. She's presented in an atypical position of power surrounded by men. The shot of the three women in the weave shop demonstrates a proairetic code that violence is going to occur because of their aggressive looks through the direct mode of address 

Countries that have been colonised by the British to be part of British Empire :

- India
- Canada
- Australia
- New Zealand
- South Africa

Colonisation is the process of settling into another country

We are currently in a period of post-colonisation

A hierarchy is where a society is split into different sections of power; often portrayed as a pyramid.

Paul Gilroy - Ethnicity and post colonial theory : 

- Because we're living in this period of post-colonisation, we have certain expectations of the world
- We still have hierarchies because of this mindset
- He argues that black people are still discriminated against because of these old ideas.
- Othering is the idea that everyone that isn't you, is different
- A way of establishing hegemonic control is by stating black people are a whole other species, almost excusing slavery.
- Ethnocentrism, the act of judging another culture based on the concepts and customs of your own culture.

Shots in Formation :

- House in flood
- Police
- Man dancing in front of the wall
- Flickering light
- pan shot of the street

Bounce music has a very homosexual following and is made up of lots of gay rappers and producers, to try and make you love your body with the extreme style of dancing. It has an inclusive ideology, everyone is welcome, and is all about participation; when you listen, you're expected to flow with the music.

However, Formation is extremely exclusive; there is no representation of homosexuality in the video. The shot taken from the documentary doesn't include him twerking, but instead him making strange and quite threatening gestures and moves. Beyoncé has taken all of the gay out of bounce music, she's trying to get a message across about what New Orleans is like, to get the audience to understand what the culture is like. Generally she has taken establishing shots from the documentary to show New Orleans, this demonstrates the poverty and threatening nature of the city. These shots demonstrate Beyoncé is threatening and has some edge. Beyoncé is trying to reinvent herself as threatening and intimidating. The documentary allows Beyoncé to explore an aspect of New Orleans culture. Beyonce's record label almost stole the shots from the documentary to use in her music video, however both the documentary and the music video have different ideologies about New Orleans.


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