The television industry is a specialised industry
Television in the 21st century :
- Has changed completely due to digital technology in terms of its production, distribution, and consumption
- It has become a global, rather than a national industry and has become increasingly commercial
- Public service broadcasters forced to adapt its structure, role and function
- An increasingly fragmented audience; moving to narrow casting
- Binge watching
- Legal issues surrounding different shows being only in certain countries
- Fragmentation of the distributors and streaming services
Prosumer - Someone who consumes and produces a product
Shared media - a media product that is shared by users
- November 2nd 1936 - first high definition broadcasting service
- Only 400 television sets
- John logie baird - creator
- Race with America, Germany and Japan for the first television broadcast
- 1925 - Logie Baird first sale in Selfridges
- 30 lines of data for the television set
- The data could only be played live, Logie baird could never find a way to play it back
- John Reethe was the head of the BBC and he hated the idea of television; thought it was corrupting and manipulative
- Mass media; targets mass audiences
- Implications of mass media being that people believed it was manipulative; Hyperdermic needle theory
- "to inform, educate and entertain" BBC mission statement from Lord Reethe in 1922; it was a legal requirement that every program must do all three things
- A mandatory requirement that channels have to show a certain amount of news every year
- The BBC is a public service broadcaster which means it gets their money from the viewers; paid for by the audience through tv licenses
Channel 4 established in 1982; considered non-mainstream
Distribute - To give out a media product to its audiences
Circulation - The extent of how much the media product was distributed; how many people it reaches
Marketing - Refers to how a media product is actively sold
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