Late night woman's hour :

- Sophisticated language which hints it targets a sophisticated audience
- The show has a niche/cult audience which links to Henry Jenkins' theory of cult audiences
- Aired on BBC Radio 4 
- Began in 2015 but Woman's hour started much earlier

The BBC aims to create a diverse range of ideologies to present; aims for a plurality of ideologies/ideological perspectives

Vaginas/pockets (Late night woman's hour episode) :

- broadcast in 2018

- Episode focuses on the topic of female body odour, and the double standard that exists between men and women in popular conception.
- The conversation is frank "sometimes my vagina is musty, right?"
- Ancillary topics include menstruation, the menopause and oral sex: "There's an expectation you need to taste nice. You're a human being, not a clementine!"
- A diverse range of panelists from different backgrounds and ages, with an older woman discussing the "joys of the menopause"
- Suddenly the episode shifts, and pockets/women's fashion are discussed instead, in particular the impracticalities of pockets and women's garments. A range of diverse topics.

Ofcom is very self regulating; you can do whatever you want on tv and radio however if you start doing things that cause conflict then they may receive complaints and therefore Ofcom would step in. however, it depends on the type of audience and whether they care about strong language, etc. 

This episode may be offensive to older audience. The show is about female body odours and how society is more accepting of male body odours and how women can buy feminine products to make their vagina's smell sweet, they bring up the point that there isn't a male equivalent.

Hegemonical societal expectations

Lauren Lavergne saying 'fuck' caused people to complain

Uses and gratification theory : 

- Different audiences can use and take vision from other media products in different ways

bell hooks said that different people are affected by discrimination in different ways. 

Pluralism - Rather than making a show for everyone, the BBC has a different show for different audiences

BBC is a public broadcasting service, it's paid through your tv license which everyone pays for; which means it has to try and please everyone

BBC 4 is a TV channel; extremely middle class target audience. Some BBC 4 shows have viewing figures of 0. The BBC has to be seen attempting to please everyone; Opera, art, the proms, cultural things

BBC 3 has TV shows like Bad education, snog marry and avoid, Sun Sex and suspicious parents

BBC takes a very pluralistic approach 


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