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on November 15, 2018

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Adbusters: initial analysis

Woman magazine is very conventional whereas Adbusters is extremely unconventional in most ways. Adbusters lacks adverts; it appears to use adverts throughout the magazine however it uses them to be critical about them; they're fiercely against advertising. Advertisers care about something called brand association; they want to make themselves look good, so for example they'd pay more money in order to not be next to an article which could be seen as controversial. Adbusters is trolling to put it simply; they're operating in a legal grey area. They end up getting sued after every episode and spend most of their money on legal arguments. The magazine picks up on controversial topics, subjects other magazines would be too scared to talk about. The magazine uses a direct mode of address while talking about these topics which guilt-trips you, makes you realise the many ways the world is failing and you personally are making it worse. Adbusters is unconventional in the s...

Ideological perspectives of newspapers

Ideology - The ideas and beliefs of the producer Newspapers aim to inform the audiences as well as profit by giving the audience the stories they want to hear; newsworthiness Broadsheet newspapers have formal modes of address, are more political and typically cost more as well as being physically larger. Tabloids on the other hand are considerably cheaper, the target audience for these are the working class. Local news tend to focus on news stories which are from around the local community. Intertextuality - When a media product refers to another media product, and also when s media product only makes sense only though its reference to other media product. Double mode of address - where a media product targets two ...

Wonder Woman / Tide Question

Explore how media language combines to make meaning in the following media products: the Wonder Woman 1984 (2020) teaser poster and the Tide print advertisement (1950s) - For Wonder Woman, you could argue that meaning is created through the overload of colours which could connote the super-natural nature of the film. - We know Wonder Woman is a super hero film made by DC, our attention is anchored to the female figure in the centre of the poster who you would guess is Wonder Woman if you hadn't watched the films before. - The mise-en-scene of the bright colours could act as a symbolic code for the superhero genre of the film as well as portraying a positive tone for the film. the bright colours could be overwhelming for certain audiences. - The female figure in the centre of the poster has the audience's focus placed on her however, ...

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